LENAS – No Prize for Guessing the Name of the Owner

   


When somebody names a restaurant after him/herself, you would figure that this place may mean a lot to the owner and can reflect the personality and taste.

It is not surprising that you can often find Lena Sim, also the person behind the Japanese eatery and desserts chain Ministry of Food, hanging around the newly opened restaurant at Bugis.

Starting with the concept, it sells every from American to Italian and ice-cream to beer. And upon meeting her, she gives a very gung-ho, dare-to-try vibe, yet with a touch of fun and casualness. Therefore, the wide variety of food here is not only to attract the mixed and varied crowd at Bugis, but to reflect the everything-must-try attitude of Lena.

The handmade thin crust gourmet pizza I had was light and well-garnished with greens, suitable for those who want a guilty yet healthy treat. While the setting for the restaurant is casual, the taste of the food still indicated a certain quality expected at a finer restaurant.

A special mention is the smoked duck salad. While I am not a total fan of duck meat because of its usual toughness, this version would melt in your mouth and the tangy sauce added a sweet flavour to balance it off.

I was urged to try the Signature Ice Mint Tea – inspired when Lena Sim traveled to London and tried a similar version. This cooling thirst quencher with blended mint came in an over-sized mug, best for a hot day with a group of friends. Mind you, I only managed to drink my second cup, because Lena Sim ‘ordered’ her staff to switch the first one because it is not up to perfection.

From the food to the decor, customers may feel that the theme is slightly messy and random. Also, reviews from various sites have been mixed, especially on the service. Perhaps it just needs a bit of time to fine-tune and understand what the customers want. This new cosy and homely restaurant has potential, and just needs a stronger branding to reach out to the Bugis crowd.

200 Victoria Street #01-88/89 Bugis Junction Tel: +65 6336 7630
Opening Hours: Mon–Thu: 11.30am – 10.30pm; Fri–Sun: 10.30am – 11.30pm

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6 Responses to “LENAS – No Prize for Guessing the Name of the Owner”

  1. lena sim
    February 5, 2010 at 9:25 am #

    Tks Daniel, just saw this blog and read it. Was well-written and photos well-taken too. Tks for the help in publicising Lenas. So far so gd is the response, we r working hard still, though. Pop-by soon or text me when u r around the precinct, i try be there :)

  2. Christina Im
    June 17, 2010 at 11:38 pm #

    I like Lenas a lot because it is good food at good value! The wait staff are very attentive and seem to enjoy what they do. The pizzas are to die for and I love the Signature Ice Mint Tea. Give the Pomelo version a miss, though.

  3. August 13, 2010 at 4:06 pm #

    I’d visited Lena twice and I enjoyed the my meals there. The food gives very good value for the money spent. The portion is just nice for ladies and not too much for eaters like myself. The oversized cup always attract a lot of attention from outside. Be going there again after seeing this nice post. Thanks.

  4. August 14, 2010 at 12:47 pm #

    Hi fans of Lena, be happy to know that they are in the midst of planning to open new brances. So look out for this blog for updates.

    Adrian: I been to your blog, so you are an investor. Should share more tips. :)

  5. November 10, 2010 at 11:01 pm #

    Hi Ban Ban,

    I just added you into my favourites list. I love good food too. I wrote reviews regularly in HungryGoWhere when I have the time. Will see you blog more often now…

  6. November 10, 2010 at 11:46 pm #

    Thanks Adrian. Well, consider good food a worthy investment too. :) Thanks for your support!

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