Once Upon A Milkshake – A Fairytale Concept

   

In a white building filled with disputes, there is a little shop that offers sweet treats.

It may seem to be a little mix-fit, but this reminds us that amidst the serious legal business, there’s always time for sugar comfort. Maxwell Chambers have become a place where arbitrators and lawyers come to settle commercial disputes, and Once Upon a Milk Shake aka OUAM (pronounced ‘ohm’.) is a milkshake and ice cream concept store right at the entrance.

I was conducting a course for some foreign judges at the Chambers when a pamphlet of cartoon characters caught my eye. Agent Strawberry, Cerious Maple, Vainilla Pot, Pirate Queen Peach are just some of the stylistic characters and corresponding flavours of the milkshake and ice cream.

Getting a scoop of Agent Strawberry, the gung-ho lady with pink hair, just adds more fun to the usual ‘strawberry flavour’. And my personal favourite is Nutty Peanut Butler that has a delightful crunch to a smooth milkshake. Overall, the ice cream has a milky taste and rich texture, a feel that many will enjoy.

With an interior design that looks like it’s lifted straight from the IKEA catalogue, owner Alvin Teo perhaps brought the design element a level further. Call him a perfectionist or being obsessive, his purist take of the colour purple and eye for detail made this a café I would like to own. (Because I am one who likes to coordinate colours.) While you think that only the posters, décor, accents, bowls, untensils are purple, I observed that their table rags, pens and water spray for cleaning tables are also purple!

He was one of the urbanites working at Tanjong Pagar that could not find something that satisfied his craving for ice cream. And he landed up opening one his own to cater to the working crowd at the CBD.

The name of the cafe gives a clue of a fairytale concept, with the theme down to the butterfly-shaped bowls and butterfly wall design. A candlelight dinner on Saturday nights just adds on to a rather magical ambience. This may be irrelevant information, but the serving staff is a pair of very soft-spoken and sweet looking sisters who reminds me of princesses.

Although OUAM has a rather out-of-the-way location, but with the exciting flavours and current whooping 8.0 rating on hungrygowhere, this niche milkshake and ice cream cafe may just have a fairytale ending.

32 Maxwell Road, #01-08 Maxwell Chambers Mon-Sun: 11am – 11pm Tel:+65 98233779
Opening Hours: Sun–Thu: 12pm – 10pm; Fri–Sat: 12pm – 11pm

Other Related Entries
Cold Stone Creamery (Orchard Central)
Island Creamery (Serene Centre)
Ice Cream Chefs (East Coast)
Udders (Thomson Road)
The Daily Scoop (Chip Bee Gardens)

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2 Responses to “Once Upon A Milkshake – A Fairytale Concept”

  1. January 26, 2010 at 1:09 pm #

    Agree! I love the strawberry and rum & raisin shakes.. Good stuff there =)

  2. January 27, 2010 at 10:51 pm #

    Agree myfoodsirens. You have a great blog there. Thanks for linking me!

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