Honey Creme – Korean Style Soft Serve In Singapore. Expect Long Long Queues


It is not surprising that the queue at Honey Creme, the Korean style soft serve to launch at Singapore’s 313 @ Somerset, is super-duper long.

The same happened in Taiwan and Hong Kong, the location next to a taxi stand is ‘conducive’ for queuing, and the PR agency handling its account is already known to be a powerhouse. Fans of llaollao yogurt downstairs, could find themselves upstairs pretty soon.

The Korean soft serve craze started with Softree, and Honey Creme found immediate success when it opened its first store in Taiwan in March 2014, subsequently the same popularity in Hong Kong, Macau and now Singapore. (Technically, the store shouldn’t be ‘Korean’, though some media reports may reflect otherwise.)

Things I do: decline the media tasting, and go queue on my own, just to experience what it is like to be a customer.

Time taken to get a Honey Creme on a weekday afternoon: 20-30 min. 20 outside, and another 5-10 after you order.

Number of people instagramming while queueing: Countless. My advice is to do it at the start of the queue, because you are likely to sweat. Thank goodness for the cool water dispenser inside the store.

The varieties available includes Original ($4.60), Comb Honey ($5.50), Honey Comb ($5.90), Affogato ($5.50), Organic Cotton Candy ($5.90), PopCorn ($5.90) to .. what…. Organic Mixed Grains ($6.20) – topped with flax seeds, black sesame, barley, oats and rye.

For price contrast, a comparable cup would be about NT$150 ($6.30) in Taiwan, and HK$36 ($5.90) in Hong Kong. Similarly expensive for its portion.

Honey Creme will say strike the iron when it is hot, and I say lick their soft serve when it is cold.

Undeniably the texture of Honey Creme was lovely – rich and milky, so smooth it could glide down the throat. Taste wise, the ice cream wasn’t overly sweet, including the cotton candy spun from organic sugars which also managed to stay fluffy for a while. A pleasant, if not expensive treat.

The Caramel Popcorn ($5.90) was a fun cup to savour, the crunchy bits contrasting with the creaminess, and the caramel adding a bolt of sweetness along the edges.

There will always be customers who would say “over-rated” and go back to their comfort zones at McDonalds and 7-Eleven.

Will I queue again? Actually, yes. But nothing more than 10 minutes.

Honey Cream and other Korean style soft serve sprouting out around Singapore, should stay around for a while.

Honey Creme Singapore
313 Orchard Road, 313@Somerset #01-37 Singapore 238895 (Somerset MRT, next to 313 taxi stand)
Tel: +65 6884 8468
Opening Hours: 11am – 10pm

Other Related Entries
AmaSoy (Ion Orchard)
Rabbit Owl Depot (North Bridge Road)
Ice Queen (East Coast Road)
The Milky Way (Tanglin Halt)
The Little Prince Creamery (Toa Payoh)

Related Posts Plugin for WordPress, Blogger...

Tags: , , , , , , ,

10 Responses to “Honey Creme – Korean Style Soft Serve In Singapore. Expect Long Long Queues”

  1. October 31, 2014 at 11:04 am #

    Wow they are finally opening in SG! I have recently tried ours at Hong Kong, which the ice cream is melting too fast. How about yours in SG?

    • admin
      October 31, 2014 at 12:47 pm #

      You can imagine how fast they melt in hot 30 degrees Singapore. :)

  2. jolin
    November 7, 2014 at 11:03 pm #

    who is the PR agency handling this F&B brand?

  3. December 23, 2014 at 12:02 am #

    Thanks Daniel!
    This information is very useful to me.
    Plan to visit Singapore next year and this is my number one list to try! Hahaha
    Too bad they still not exist in my country :(


  1. busy mind. | mundanexmadness - October 29, 2014

    […] (26th October) This day is the official opening of Honey Crème (South Korean brand) in Singapore. My classmates and I wanted to try this out so we decided to meet […]

  2. Dazzling Cafe - Taiwan's Popular Shibuya Toast Is Opening In Singapore! - DanielFoodDiary.com - November 5, 2014

    […] on the heels after Taiwan based Korean soft serve Honey Creme opened to snaking long queues in Singapore, Dazzling Café is set to razzle dazzle too! At Capitol […]

  3. 10 Soft Serves and Frozen Yogurt in Singapore - Time To Be Above Happy! - DanielFoodDiary.com - November 13, 2014

    […] Best texture. Longest queue. Also most “over-rated” Queue time can stretch anything from 10 to 40 min. The texture of Honey Creme was lovely – rich and milky, so smooth it could glide down the throat. Taste wise, the ice cream wasn’t overly sweet. But at $5.90 for a Caramel Popcorn, it can be a small and expensive cup. Many say it’s “over-rated”, but the lines are still going strong. (Read: Honey Creme 313 @ Somerset) […]

  4. Pie Face - What To Expect At The Singapore Stores - DanielFoodDiary.com - November 17, 2014

    […] Somerset and Bugis Village, the question now is they would get the small long queues as neighbours Honey Crème and Llao […]

  5. Honey Creme (313 Somerset, Singapore) | 明天,天明 - December 10, 2014

    […] Honey Creme markets itself as a handcrafted Korean-style soft serve ice cream. It opened end October and reportedly saw long queues when it first opened. […]

  6. Honeycomb – Riding On The Korean Soft Serve Wave - DanielFoodDiary.com - December 20, 2014

    […] on the heels of Honey Creme in Singapore is Honeycomb. One has a never-ending queue; the other has empty seats with bored […]

Leave a Reply